ST. LOUIS, Mo. – Lawrence Group announces the promotion of Tyra Duren to a new role as managing director-business services.

In her new position, Duren will lead key support functions including talent development, technology and AI, marketing/data and analytics and administrative services. She will also work closely with firm leadership and cross-functional teams to strengthen communication, streamline operations and ensure ongoing alignment between staffing, financial planning and project goals.

With a focus on organizational growth, nurturing innovation and supporting workforce development, Duren will play a vital role in advancing the firm’s strategic vision and company culture.

Duren has more than a decade of St. Louis-based human resources experience, having previously worked as an HR administrator for the Gateway Region YMCA, an HR generalist for the St. Louis Cardinals and senior professional of community and culture at Concentrix.

She earned a Bachelor of Science in Criminal Justice and Corrections from Jackson State University in Jackson, Miss. and dual Master’s Degrees in Human Resource Development and Leadership Management from Webster University in Webster Groves, Mo.