ST. LOUIS, Mo. – Building enclosure expert IWR North America welcomes Jessie Haupt as director of marketing.
In her new position, Haupt will lead IWR’s marketing initiatives with an emphasis on enhancing the company’s brand awareness, fostering stakeholder engagement and supporting the growth of IWR’s market share in the building enclosure industry. She will be instrumental in aligning IWR’s marketing efforts with the company’s strategic priorities, ensuring IWR continues to be widely recognized as a world-class building enclosure partner.
“Jessie’s extensive marketing experience and proven aptitude for driving organizational success make her a perfect fit for our team,” said Todd Staley, CEO of IWR North America. “Her leadership will be instrumental in advancing our brand and achieving our strategic goals.”
With more than a decade of experience in marketing, Haupt has held prominent roles across multiple sectors, including more than six years at Bayer. During her tenure, she served as the marketing and communications lead for U.S. commercial digital innovation, where she spearheaded transformation efforts within the Crop Science division. Additionally, Haupt played a pivotal marketing role for Bayer subsidiary Roundup Lawn & Garden, where her strategic leadership contributed to the brand being recognized among the “Fastest Growing Brands of 2020.” Jessie’s initiatives across these roles increased customer engagement, spurred revenue growth and solidified her reputation as an exemplary marketing professional.
Haupt holds an MBA from Webster University and a Bachelor of Science in Speech Communication from Southern Illinois University Carbondale.