Image courtesy of Midas

 

By STEVE HOUSTON

ST. LOUIS, Mo. – Midas Hospitality has begun an $81 million revitalization of the historic Edison Brothers Building in downtown St. Louis, marking a significant reinvestment in one of the city’s most recognizable landmarks.

The project includes updates to hotel and public spaces, new street‑level amenities and the restoration of the building’s iconic mural – all aimed at supporting continued activity and connection throughout the downtown district. The property has a planned reopening in fall 2027 as the Sheraton St. Louis Downtown.

Located at 400 S. 14th Street, the nearly 950,000‑square‑foot building was repurposed more than 20 years ago and has since included 72 condominiums and a 270‑room hotel. Midas’ plans include 284 fully updated hotel rooms, expansive meeting and event space on the building’s top floor and a rooftop outdoor deck serving both guests and event participants.

“Our goal from the beginning has been to take care of this treasured building that already means so much to this city,” said Linda Eigelberger, chief commercial officer, Midas Hospitality. “We see this as a long‑term commitment, not just to the property itself, but to the people, businesses and neighborhoods that surround it.”

Central to the project is the restoration of the building’s historic trompe l’oeil mural, originally painted in 1984 by artist Richard Haas. Midas has reengaged Haas to return and restore the artwork, which has long been a defining feature of the downtown streetscape.

“This project has truly been a labor of love for several years,” said JT Norville, CEO, Midas Hospitality. “We’re deeply grateful for the many supporters, partners and community stakeholders who have contributed their time, trust, and expertise to help make this vision come to fruition. This kind of work doesn’t happen without strong collaboration.”

Situated just one block from Enterprise Center – the venue for the National League Hockey team, the St. Louis Blues – the project is designed to support the surrounding area while fitting naturally into the broader downtown fabric.

“Being so close to Enterprise Center creates great opportunity,” Eigelberger added. “But our hope is that this investment strengthens connections across downtown – from Ballpark Village and Busch Stadium to CityPark and the neighborhoods in between. We’re proud to play a small role in the continued momentum of Downtown St. Louis.”

Midas Hospitality says the revitalization of the Edison Brothers Building is the result of close collaboration among a wide range of public‑sector and private‑sector partners. The company notes that several organizations’ support and partnership were instrumental in advancing the project. They include:

• Financing partners: Acres Capital; The Bank of Missouri and Peachtree Group;
• Historic tax credit partners: Historic Equity, Inc.; Commerce Bank;
• Key partner: The City of St. Louis;
• Condominium association: Breckenridge 1400 Condominium Association;
• Design & construction team: MBG (general contractor); Gray Design Group (architect); Avenir Group (interior design); Robert Fishbone (mural consultant)

Originally built in the late 1920s as a storage/distribution center for the J.C. Penny Co., the Edison Brothers Building was later acquired by shoemaker Edison Brothers and ultimately listed on the National Register of Historic Places. Haas’s mural, which is being restored, covers three sides of the building and depicts “aspects of the 1904 St. Louis World’s Fair. The south elevation of the building features the image of King Louis IX, based on the statue now located in front of the St. Louis Art Museum,” according to the Library of Congress.